A unique blend of planners and specialists

Suzanne joined Criterion in 2005 and transitioned to the role of Owner/Principal five years later. With a strong background in Fortune 500 Account Management and an enthusiastic focus on business leadership, she has channeled her strengths toward the more than 500% growth in Criterion’s overall team size and revenue in recent years. In her role as Chief Executive Officer, Suzanne stewards the strategic visioning of Criterion, articulating core values and maintaining sustainable growth of both the company and within the team. Additionally, she continues to champion Criterion’s philanthropic activities, committing a dedicated portion of profits to giving back and involving team members in ample, diverse opportunities to participate in local and global service throughout the year.

Affiliations: The Association of AE Business Leaders (AEBL); American Society for Healthcare Engineering (ASHE); San Clemente Chamber of Commerce; C12 Member – Irvine Chapter

Heather launched her career in the early 2000s as a laboratory planner, completing hundreds of projects in the medical, academic, research and biomedical fields both nationally and internationally. Since joining Criterion in 2016, she has applied her sophisticated blend of expertise and technical skills toward the delivery of countless more high-profile healthcare projects. As President, Heather is responsible for the overall guidance of Criterion, including oversight of company-wide operations, setting and meeting goals, establishing standards, building new business and maintaining existing client relationships. She is also closely involved in strategic partnership decision-making and considering new business opportunities.

Selena joined Criterion in 2017, having spent the prior 13 years working directly for three prominent Bay Area healthcare systems. In her time with the company, she has played a key role on numerous high-profile healthcare projects throughout California, carrying them through the entire planning, procurement and delivery life cycle. As Vice President, Selena champions Criterion’s company-wide best practices and service delivery innovations. She also oversees the Procurement and Activation service lines and works directly with the President in providing leadership and oversight to all project team members.

Affiliation: Paralegal Certificate, Saint Mary’s College

Siera joined Criterion with over 16 years of experience in professional finance and accounting. As Director of Finance & Operations, she is responsible for ensuring the successful growth of the company through establishing and maintaining a series of strategic financial plans, ensuring proper support for growth and stewarding charitable giving donations in alignment with giving goals. Siera oversees all aspects of Criterion’s Finance and Operations departments, including accounting, payroll, contract review, human resources, recruiting, professional insurance management, contract negotiations, professional development and general company operations.

Victor brings more than 25 years of experience in healthcare delivery and medical equipment planning. His vast expertise represents all phases of the medical equipment planning lifecycle – from inventories to installation – and he is highly proficient in all medical equipment planning software and systems. Victor is a Board Certified Registered Respiratory Therapist (RRT) and a Certified Respiratory Therapy Technician (CRTT) who has run pulmonary function laboratories and served as an ICU Clinical Coordinator, adding a unique, clinical perspective to his planning efforts. Prior to joining Criterion, Victor also spent several years leading equipment planning firms outside of California. In his role as Director of Medical Equipment Planning, Victor oversees Criterion’s Medical Equipment Planning service line to ensure quality and consistency, leading key projects and providing training and guidance to planning team members. He also participates in pursuit strategy and resource allocation activities.

Affiliation: Registered Respiratory Therapist

Charlie began his procurement and logistics career while serving as Captain with the United States Army where he oversaw daily logistics operations including long-range strategic planning, equipment inventories, tracking, readiness and maintenance. His post-military career included several years as a Material Planner/Buyer, where he led the domestic and international movement of universal power systems and electronics. As Director of Procurement & Activation, Charlie oversees Criterion’s Procurement and Activation service line to ensure quality and consistency across all projects. He maintains close involvement during Construction Administration, applying proven procurement strategies to leverage purchasing power and achieve best overall value for clients. Additionally, Charlie provides training and guidance to supporting team members.

Accreditations: SAP Super User; Lean Six Sigma Yellow Belt

Mindy is a tenured services marketing professional with over 15 years’ experience in AEC industry marketing. Her primary responsibilities include marketing strategy, proposal writing, development of qualifications packages, copywriting, communications, client interface and special projects. Prior to joining Criterion in 2016, Mindy’s professional background included over a decade with architecture and engineering firms where she was responsible for assembling proposal responses, submitting projects for awards, website content development/maintenance, and public relations, including securing feature editorials as well as writing and distributing press releases.

Kari joined the AEC industry in 2002 as a project assistant and transitioned to professional services marketing in 2005. She has since dedicated the last 14 years to working with nationally renowned architecture firms, contractors and engineers, enabling her to successfully assist with project pursuit strategy. In her role at Criterion, she is responsible for developing and implementing overall marketing strategies, responding to proposal requests, developing both written and visual content, social media updates, client relations and general marketing communications. Additionally, Kari manages proposal, qualifications and presentations timelines and performs updates to the sales forecast to ensure accurate workload predictions and resource allocation.

Affiliation: Society of Marketing Professional Services (SMPS)

Alex joined the Criterion team in 2016 as a recent graduate of California State University, Fullerton and quickly became immersed in the many aspects of the medical equipment planning arena. Directly supporting Criterion’s senior equipment planning team, Alex’s responsibilities include submittal preparation and documentation, researching equipment and alternatives, tracking project schedules, attending design team and user group meetings, performing existing equipment inventories and leading significant logistics efforts.

Amaya offers over 26 years of experience in healthcare and medical equipment planning, infrastructure coordination and project, program, transition and clinical operations management. Prior to joining Criterion, she worked directly for Sutter Health in medical equipment and facility planning and for Stanford Health Care as a design and construction project manager. Well versed in both Attainia and Attainia PLAN, Amaya is adept at supporting numerous stakeholders simultaneously and has a proven track record of leading diverse teams to a successful project completion. Additionally, she is highly familiar with HCAI (formerly OSHPD) requirements and JCAHO standards.

Anthony is a multi-disciplined BIM Designer with over 10 years of drafting, design and field/installation experience. Prior to joining Criterion, much of his experience centered around medical equipment design and manufacturing, where he gained acute knowledge and expertise with imaging modalities, clean rooms and critical water systems. He is equally familiar with both the development and implementation of standards, placing great focus on adhering to standards to ensure accuracy of deliverables. An AutoCAD Certified Professional, Anthony offers a solid background in Revit, BIM, 3D modeling and Bluebeam.

Chris is an accomplished veteran in healthcare facilities, biomedical and IT systems planning who offers over 21 years’ experience in the healthcare industry. He is proficient in all phases of project design and delivery and is adept at leading teams from validation through close-out. Chris has a fervent affection for technology integration between medical equipment and Healthcare IT systems which, paired with his keen eye for details, makes him an exceptional project manager. He enjoys taking a proactive approach to addressing project challenges and offering “out of the box” solutions.

David brings over 20 years’ experience in healthcare planning and design, where his career has been marked by an acute focus on medical equipment, imaging modalities and HCAI (formerly OSHPD) review projects. He is especially skilled with MEP/S and ADA coordination for HCAI projects and enjoys developing creative solutions in response to project challenges. Having spent over two decades working directly for prominent healthcare architecture firms, David blends his architectural perspective with the consultant role to provide optimal service that greatly benefits both the owner and design team.

As a procurement specialist, Jasmine spent five years performing purchasing and procurement for engineering, housing development and patient-monitoring medical equipment prior to joining Criterion in 2016. In her role, she solicits bids from vendors, tracks purchasing and delivery schedules, inputs requisitions and purchase orders, and provides delivery and logistics oversight during the move-in phase. She also participates in existing equipment inventories and meeting coordination.

Jennifer brings over 20 years of experience in medical equipment planning, healthcare architecture, project management and transition planning. This vast experience is marked by proficiency coordinating with all project team disciplines on the technical equipment details and an aptitude for reviewing vendor drawings. In her role as a Senior Medical Equipment Planner, Jennifer is responsible for managing projects from inception through close-out, serving as the primary day-to-day client contact, leading user meetings, seeking opportunities for innovation, facilitating the procurement process and ensuring successful project delivery.

Katie is a seasoned procurement specialist who has worked directly in purchasing since 2005. Her considerable level of experience issuing purchase orders, collecting and analyzing bids, processing credits and rebates, managing change orders and resolving issues in the field make her a valuable resource to healthcare systems. Katie is proficient in many procurement-related programs and is adept at representing a wide variety of end users and stakeholders, developing consensus and executing goals in a collaborate and organized manner. In her role, she is responsible for soliciting quotes, developing and tracking purchasing and delivery schedules, inputting requisitions and purchase orders, and providing delivery and logistics oversight during move-in.

Kayla joined Criterion as an Operations Assistant and quickly developed a passion for healthcare design, prompting her to join the production side of medical equipment planning and procurement.  In her role as Procurement Assistant, Kayla supports Criterion’s Procurement and Delivery teams through product research, soliciting quotes, inputting requisitions and purchase orders, collecting and analyzing bid packages, and coordinating with vendors. Kayla’s high level of dedication, energy and positivity are a welcome addition to any project team.

Laura is a seasoned procurement specialist with over 14 years of experience in medical equipment planning and procurement. Laura plays an integral role in the implementation and transition process. Her typical duties include soliciting vendor quotes, developing bid packages, reviewing procurement packages, assisting in equipment evaluation review and selection, communicating with project team members, researching equipment alternatives, reviewing submitted drawings, coordinating approval, performing on-site punch lists and providing oversight for installation and logistics teams.

Maria joined Criterion upon earning her Bachelor of Architecture from the University of Southern California’s School of Architecture and quickly became an integral member of Criterion’s planning and Revit teams. She regularly works with the architecture team’s Revit leads and is responsible for creating Revit families, developing equipment placement drawings and performing quality control procedures.

Meisha joined Criterion in 2017 after receiving her Council for Interior Design Accredited Bachelor of Science from Texas’ Baylor University where she studied interior design. She provides support for both planning and Revit consulting services and is a regular face at user group meetings, design team coordination meetings and on project sites. Meisha’s regular responsibilities include assistance with equipment list development and modifications, equipment research, performing existing equipment inventories and Revit equipment placement drawings.

 

Nancy is credited with the implementation and evolution of Criterion’s BIM and Revit services, which have grown exponentially in both scale and demand since she joined the firm in 2015. With a robust architectural background and over 15 years’ industry experience, Nancy offers the tenacity and know-how needed to tackle even the most challenging of projects. Nancy stays up-to-date on code and HCAI (formerly OSHPD) compliance changes to safeguard against delays in the permitting process. Recognizing that growth and improvement are ongoing facets of any successful enterprise, Nancy continually couples lessons learned from past projects with current planning innovations to deliver exceptional quality service.

Affiliation: Toastmasters Advanced Communicator Bronze/Competent Leader

Mel is a Master Sergeant in the US Marine Corps with over 19 years’ combined active duty and reserve experience where he served in several managerial roles for training, packaging, warehouse and transportation in addition to his most recent role as Environmental Specialist. His experience in logistics coordination includes overseeing the logistics of equipment valued at over $100 million while his experience with warehouse oversight represents inventories of over 10,000 pieces of equipment. Mel is also well-versed in site inspections, compliance inspections, regulatory requirements and corrective action plans.

Natalie participates in existing equipment inventories, procurement assistance activities, meeting preparation and attendance, vendor coordination and decommissioning.

In her role with Criterion, Nicole is responsible for ensuring the continuity of the company’s daily operations, from recruiting exceptional candidates to assisting with human resources, operations and finances. She also manages lunch and learn presentations, internal team member development, and conference and workshop attendance. With a sincere passion for serving others, Nicole champions Criterion’s numerous volunteering engagements and interfaces directly with representatives from a multitude of non-profit organizations, including Kids Around the World, Better Together Ministries, Boys & Girls Clubs, United States Marine Corps and Family Assistance Ministries.

Olivia is a member of Criterion’s Operations Departments, where she supports multiple aspects of the firm’s internal operational success. In her role, she utilizes her technical skills to champion organization and teambuilding, stepping into any variety of tasks needed for successful delivery. She also supports coordination of service projects, event planning and employee care initiatives. Olivia is a recent graduate of Vanguard University where she earned her Bachelors in Liberal Studies.

Rene’s professional experience includes technical coordination spanning all phases of design and construction for healthcare and mixed-use projects. His primary responsibilities consist of Revit technical coordination, development of Revit families, understanding architects’ Revit model requirements, MEP discipline drawing coordination and performing quality control. Also included among his responsibilities is the researching and testing of new technologies prior to introducing them firm-wide, such as virtual reality platforms like Fuzor, Enscape and Iris VR. Rene’s experience represents a wide variety of project sizes and types, ranging from minor tenant improvements to major, ground-up facilities.

Sam is a well-rounded drawing professional with over five years’ experience spanning an array of project types, including healthcare, residential, education and assisted living. He holds a Bachelor of Architecture from Cal Poly, Pomona, is a LEED Green Building Associate and holds an Evidence-Based Design Accreditation and Certification (EDAC). In his role, Sam is responsible for creating Revit families, developing equipment placement drawings and performing quality control for many of Criterion’s complex projects. He is currently enrolled in the ARE 5.0 exams and plans to become a licensed architect.

Sysouk is a drawing and coordination ninja with robust experience integrating technology into the planning and design process. His 20-year background is marked by significant experience working directly with internationally renowned architects and engineers, making him a dynamic asset to any project team. Highly skilled in BIM 360, Sysouk is a LEED Green Associate who holds both an Advanced Communication Bronze and an Advanced Competent Leadership Toastmasters Certification. He is currently in progress to become a Revit Architecture Certified Professional. Sysouk brings a passion for exploring various avenues that contribute to production efficiency and quality delivery both within Criterion and as a member of project teams. He champions embracing emerging technology and exploring opportunities for enhanced innovation and integration with Criterion’s architectural partners.

Shawn is a seasoned BIM professional who takes ‘attention to detail’ to a new level. In his 15+ years’ experience providing drafting and design services for architectural and engineering teams, he has placed great focus on delivering projects in a timely manner with complete accuracy, improving processes and procedures along the way. Shawn has an affinity for ‘enjoying the ride’; while he loves the sense of accomplishment that comes with delivering a successful project, he is equally enamored with participating in the process. Shawn has an affinity for design-related programs like Revit and Bluebeam and is also passionate about video production.

Taylor has over seven years of experience in logistics and warehousing including performing inventories/audits, receiving, distributing, scheduling and training. He holds a bachelor’s degree in logistical management from California State University, East Bay and is currently licensed on five separate MHE platforms. Taylor provides both behind-the-scenes and on-site logistics support, including organizing and adhering to move schedules along with move-in coordination and oversight.

Vince has over eleven years of experience in materials management and healthcare operations. He regularly serves as the key point of contact for projects and offers the skills and experience to oversee a project from inception through move-in. His professional strengths include medical equipment planning, Revit modeling, asset management, budget and cost analysis, and negotiating supplier contracts and purchase agreements. Having served in various roles on both the planning and internal/clinical side of projects, Vince brings a unique perspective to every project.